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From Google Adding a Custom Button:

To add or manage custom buttons on the Google Toolbar:

1. The simplest and most common way for a user to add (install) a custom button is by simply clicking a button directly on a publisher's website and confirming that you want to add it. A list of such buttons is at Google Toolbar Button Gallery. The publisher uses a special command URL that prompts the user for permission. If the user does not have the Google toolbar installed, the command URL goes to the toolbar download page.
2. The second way is Automatically Creating and Adding a Custom Search Button, where a user right-clicks on a search text-entry box.
3. The third way is to edit a custom button using the Google Toolbar advanced editor, available from Settings > Options > Custom Buttons (tab) > Edit > Use the advanced editor.
4. The fourth way is Manually Creating and Installing a Custom Button.
5. The fifth way is for IT administrators to publish custom buttons on Windows machines using a group policy string to a URL with an XML file, or by wrapping the installer to write a file to the "All Users" application data section of the Windows file system.

Labels: Google